About
Your
website
should
be
as
good
as
your work
I help consultants, coaches and independent experts get a brand and website that match their reputation, so the right clients trust them before the first call.
Hey, I'm Luke.
I'm a brand and web designer based in Castle Donington, Derby. I work with consultants, coaches, independent experts and service businesses across the UK whose reputation has quietly outgrown their website.
I spent more than a decade working in digital, then left corporate life to go freelance for more energy and more flexibility. One thing I saw again and again along the way: brilliant people, great referrals, and a website that made them look smaller than they are. Often it's one they can't even edit, where changing a sentence means a hefty invoice for ten minutes' work.
It doesn't need to be this difficult.
I work out what makes your business different, find the words to explain it, and design a brand and website that reflect the real quality of your work. When someone checks you out after a referral, what they find should match what they've heard.
Not sure where your website is falling short? Book a free 20-minute Website Clarity Review and we'll look at it together.
I'm a brand and web designer based in Castle Donington, Derby. I work with consultants, coaches, independent experts and service businesses across the UK whose reputation has quietly outgrown their website.
I spent more than a decade working in digital, then left corporate life to go freelance for more energy and more flexibility. One thing I saw again and again along the way: brilliant people, great referrals, and a website that made them look smaller than they are. Often it's one they can't even edit, where changing a sentence means a hefty invoice for ten minutes' work.
It doesn't need to be this difficult.
I work out what makes your business different, find the words to explain it, and design a brand and website that reflect the real quality of your work. When someone checks you out after a referral, what they find should match what they've heard.
Not sure where your website is falling short? Book a free 20-minute Website Clarity Review and we'll look at it together.
Minutes for a free Website Clarity Review
Minutes for a free Website Clarity Review
Minutes for a free Website Clarity Review
Person from first call to launch
Person from first call to launch
Person from first call to launch
Account managers between us
Account managers between us
Account managers between us
Years working in digital
Years working in digital
Years working in digital
Good design starts before the design.
01
Clear beats clever
If visitors have to work out what you do, they'll ask someone else. Your website should make it obvious, fast.
01
Clear beats clever
If visitors have to work out what you do, they'll ask someone else. Your website should make it obvious, fast.
02
Your clients first
Before colours or fonts, I want to know who you're talking to, what they worry about and what makes them trust someone.
02
Your clients first
Before colours or fonts, I want to know who you're talking to, what they worry about and what makes them trust someone.
03
Nothing for show
A website can look lovely and still say nothing. Every headline, photo and button should help someone decide to get in touch.
03
Nothing for show
A website can look lovely and still say nothing. Every headline, photo and button should help someone decide to get in touch.
04
Straight talking
You know your business better than anyone. I bring fresh eyes, honest opinions and the design skills to show it properly.
04
Straight talking
You know your business better than anyone. I bring fresh eyes, honest opinions and the design skills to show it properly.
No account managers, no hand-offs.
Just me, from first call to launch.
You work with me directly, from the first conversation to launch day. The person asking the questions is the person designing your site, so nothing gets lost in translation.
I'll listen to your ideas, bring my own and explain my thinking, so you always know why a decision was made.
Good design shouldn't happen behind closed doors. You should feel involved, informed and quietly excited about where it's heading.
Connect with me
I share practical ideas on brands, websites and winning the right enquiries. Pinch whatever's useful.
A few months ago, I left the corporate life to launch my own freelance web design business.
Not because I hated my old job — it just wasn't giving me the energy or flexibility I wanted.
See my chief assistant (left) and motivation for taking the leap ⬇️ 📸
I'll admit, I've put off posting on LinkedIn for way too long.
The push I needed came from a call with Phil Sterne last week. He released his book, 'Escape Corporate W4nkery', in 2024 and I wish I'd read it years ago. His insights were exactly the kick up the backside I needed to start sharing my journey publicly.
So here's a quick intro.
I'm Luke 👋
I've spent over a decade working in digital, and now I help coaches, consultants and service-based business owners get more qualified enquiries from their websites.
That means getting your positioning right, communicating what makes you different, and building a website that actually reflects the value you offer.
If you're a service-based business owner and you're not sure your website is doing you justice, drop me a message.
I'd be more than happy to take a look and share a few actionable ideas.
P.S. If you're stuck in the corporate grind, I'd definitely check out Phil's book 👀📕
A few months ago, I left the corporate life to launch my own freelance web design business.
Not because I hated my old job — it just wasn't giving me the energy or flexibility I wanted.
See my chief assistant (left) and motivation for taking the leap ⬇️ 📸
I'll admit, I've put off posting on LinkedIn for way too long.
The push I needed came from a call with Phil Sterne last week. He released his book, 'Escape Corporate W4nkery', in 2024 and I wish I'd read it years ago. His insights were exactly the kick up the backside I needed to start sharing my journey publicly.
So here's a quick intro.
I'm Luke 👋
I've spent over a decade working in digital, and now I help coaches, consultants and service-based business owners get more qualified enquiries from their websites.
That means getting your positioning right, communicating what makes you different, and building a website that actually reflects the value you offer.
If you're a service-based business owner and you're not sure your website is doing you justice, drop me a message.
I'd be more than happy to take a look and share a few actionable ideas.
P.S. If you're stuck in the corporate grind, I'd definitely check out Phil's book 👀📕
A few months ago, I left the corporate life to launch my own freelance web design business.
Not because I hated my old job — it just wasn't giving me the energy or flexibility I wanted.
See my chief assistant (left) and motivation for taking the leap ⬇️ 📸
I'll admit, I've put off posting on LinkedIn for way too long.
The push I needed came from a call with Phil Sterne last week. He released his book, 'Escape Corporate W4nkery', in 2024 and I wish I'd read it years ago. His insights were exactly the kick up the backside I needed to start sharing my journey publicly.
So here's a quick intro.
I'm Luke 👋
I've spent over a decade working in digital, and now I help coaches, consultants and service-based business owners get more qualified enquiries from their websites.
That means getting your positioning right, communicating what makes you different, and building a website that actually reflects the value you offer.
If you're a service-based business owner and you're not sure your website is doing you justice, drop me a message.
I'd be more than happy to take a look and share a few actionable ideas.
P.S. If you're stuck in the corporate grind, I'd definitely check out Phil's book 👀📕