Pastures New Travel
A warm, personal brand and website for an independent travel specialist, with Susi front and centre.
Client
Pastures New Travel
Industry
Travel
Timeline
3 weeks
Services
Branding, Bespoke Web Design
The challenge
Susi Stimpson plans river cruises, long-haul adventures and expedition voyages for travellers across Leicestershire and beyond. Her clients already loved her: she had a five-star rating from 18 reviews on Facebook. But beyond those reviews, Pastures New Travel had no online presence at all. No logo, no colours, no website.
That's a tough place to compete from. Someone weighing up a £6,000 river cruise will look you up before they pick up the phone, and the alternatives are big-name travel brands with polished sites and booking engines open at midnight.
What Susi sells is herself: the time she takes to understand what you want, and the comfort of a real person to talk things through with. She needed a brand and website that showed that, and made it easy for the right travellers to start a conversation.
What we did
We started with Susi, because she's the reason people book.
A brand with her personality in it. A new logo, colour palette and social banner gave Pastures New Travel one recognisable look, so her website, Facebook page and Instagram all feel like the same trusted business.
Susi front and centre. Travel sites easily become a scroll of beaches that could belong to anyone. Here, visitors meet Susi before they meet the destinations, and her Facebook reviews sit near the top of the page so her reputation does the talking.
Enquiries where her clients already are. Susi runs a WhatsApp channel to share trips and offers, so we built WhatsApp into the site's enquiry route rather than relying on a contact form alone. Travellers can follow her latest offers in an app they already use, and start a conversation when they're ready.
The brief began as a simple one-page introduction. As we worked through everything Susi offers, from river cruises to Lapland, it grew into a fuller site with curated travel collections, a river cruise feature, her latest offers and a short enquiry form, all still in one easy scroll.
The outcome
In three weeks, Pastures New Travel went from no online presence to a complete brand and a website that looks and sounds like Susi. For the first time, the reputation she'd built through word of mouth has a home of its own, and every channel she uses tells the same story.
Number | Label |
|---|---|
3 weeks | From no online presence to launch |
4 brand pieces | Logo, colour palette, social banner, website. |
5.0 | Facebook rating, now front and centre |
