The challenge

Vikash Dudhia is a medical consultant with global reach. A UK Registered Nurse turned healthcare sales specialist, he has spent more than 25 years helping healthcare businesses, distributors and sales teams sell with clinical credibility, across more than 100 countries and markets.

His website told a much smaller story. It was a very basic landing page that had served its purpose but no longer reflected the depth of his experience. Someone checking him out before a first conversation would have met a far less experienced consultant than the one his clients actually work with.

For a consultant who works on trust, that gap matters. The people who hire Vikash are making careful, high-stakes decisions, and they want to know they're in safe hands before they pick up the phone.

What I did

I started with the question every visitor is quietly asking: can I trust this person with my business?

  • Credentials where people look first. Rather than leaving his experience on a page visitors might never reach, I built it into the top of the homepage, next to his photo: 25+ years' experience, 100+ countries and markets, UK Registered Nurse, international channel expert. Visitors get the answer before they've scrolled.

  • Clear messaging for a specialist offer. The site leads with one clear idea, "Speak with clinical credibility", then explains in plain English how he helps healthcare organisations grow, from sales training to commercialising clinical data.

  • An easier way to get in touch. Busy healthcare leaders would often rather send a quick message than fill in a form, so alongside booking an introduction call, visitors can reach Vikash directly on WhatsApp.

Beyond the website, I also laid the groundwork for his upcoming learning platform, which will make his healthcare sales expertise available to professionals and sales teams well beyond his one-to-one clients.

Work Image

The outcome

Vikash now has a clean, modern website that introduces him as the experienced, internationally trusted consultant he is. His credentials do their work in the first few seconds, getting in touch takes one tap, and the site has room to grow as his learning platform launches.


Number

Label

25+

Years of experience, now in the first screen

100+

Countries and markets, visible before the scroll

1 tap

To message Vikash on WhatsApp


In his words, the feedback he has received has been fantastic:


View Live Site

Avatar
Vikash Dudhia

Medical Consultant

Working with Luke was an absolute pleasure. From our first conversation, he quickly grasped my vision and understood the finer details of my services without needing lengthy explanations. He took a very basic landing page and transformed it into a clean, modern website with clear messaging and easy-to-use navigation. The feedback I've received has been fantastic, and the site truly reflects the quality of my work. Luke is talented, proactive, and genuinely enjoyable to collaborate with. I would recommend him again and again.

Avatar
Vikash Dudhia

Medical Consultant

Working with Luke was an absolute pleasure. From our first conversation, he quickly grasped my vision and understood the finer details of my services without needing lengthy explanations. He took a very basic landing page and transformed it into a clean, modern website with clear messaging and easy-to-use navigation. The feedback I've received has been fantastic, and the site truly reflects the quality of my work. Luke is talented, proactive, and genuinely enjoyable to collaborate with. I would recommend him again and again.

Let's make your website do you justice.

A free 20-minute call. We'll look at your website together and I'll show you where it's selling you short.

Practical website tips, now and then

One useful idea at a time. No spam, no hard sell.

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© 2026 Luke Cuttell.

All rights reserved.

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Luke Cuttell is an independent design studio. Results referenced across this site reflect specific client engagements and are not a guarantee of future performance; media outcomes vary by budget, category, offer, and market conditions. Platform names and logos are trademarks of their respective owners and are used for identification only reference to them does not imply partnership, endorsement, or certification unless explicitly stated.

Let's make your website do you justice.

A free 20-minute call. We'll look at your website together and I'll show you where it's selling you short.

Practical website tips, now and then

One useful idea at a time. No spam, no hard sell.

Follow me on:
Social Icon
Social Icon
Social Icon

© 2026 Luke Cuttell.

All rights reserved.

Client Image
Client Image

Luke Cuttell is an independent design studio. Results referenced across this site reflect specific client engagements and are not a guarantee of future performance; media outcomes vary by budget, category, offer, and market conditions. Platform names and logos are trademarks of their respective owners and are used for identification only reference to them does not imply partnership, endorsement, or certification unless explicitly stated.