Reaching For The Stars
A website for a Derbyshire home improvement specialist, with a quote just a message away.
Client
Emma Cook
Industry
Early Years & Childcare
Timeline
2 weeks
Services
Bespoke Web Design, Online Booking
The challenge
Emma Cook runs Reaching for the Stars, a stay & play for babies, toddlers and preschoolers, with weekly sessions in Linton, Newhall and Swadlincote. She's Level 3 qualified in Early Years, fully DBS checked, and has supported children with special educational needs one to one.
Parents of small children are busy, cautious and short on time. Before they walk into a room with their little one, they want to know who's running it, what happens there and when they can come. And when they're ready to book, they want to do it there and then, not wait for a reply.
What we did
I built the site around two questions every parent has: can I trust this person with my child, and how do I book?
Emma, introduced properly. Her photo, qualifications, DBS check and SEN experience sit near the top of the page, in her own friendly words, so parents feel they know her before their first session.
Everything a parent needs, at a glance. Session days, times, venues and prices are laid out simply, so nobody has to message to ask where and when.
Booking without the back-and-forth. I integrated a third-party booking app, so parents can choose a session and book it straight from the site, at any time of day. "Book a session" sits in the hero, the navigation and the closing section, so it's always one tap away.
The look is bright and playful without losing the calm, so the site feels as welcoming as the sessions themselves.
The outcome
Reaching for the Stars now has a website that shows parents exactly who Emma is, what her sessions offer and how to join in, with booking that runs itself. It also gives her room to grow, with pages for her new home education and art groups.
We saw a 25% increase in sessions booked with a reduction in messages regarding sessions.
Number | Label |
|---|---|
24/7 | Online booking, no messages needed |
3 | Weekly sessions, each bookable in a few taps |
1 | Site for her stay & play, art group and home education group |
More bookings via Cal.com
